Gatwick Good Buys
August 30, 2011
The summer months are the peak period for every airport and Gatwick is no exception. With more passengers passing through its two terminals than at any other time of year, the airport naturally wanted as many of them as possible to take advantage of the great deals on offer in its restaurants, bars and shops.
In response, we created Gatwick Good Buys, a below-the-line campaign designed to promote all the offers, drive up sales per passenger and increase the average transaction value.
We created an online offer ‘hub’ www.gatwickgoodbuys.com. The site is mobile optimised and contains a terminal-specific filter which enables passengers to search for offers by category (e.g. fashion, technology, meals). They can also share the site and their favourite offers with other travellers.