Is brand advocacy part of your strategy?

September 16, 2011

We all know that word of mouth is the best form of advertising – it’s the primary factor behind 20-50% of purchasing decisions – but how many businesses have recognised the potential for brand advocacy afforded by social media?

In a new article posted on b2bmarketing.net, social media experts, including our very own Katie Colbourne, explain how brands are using digital media and third-party endorsements to generate awareness and get their messaging across as never before.

You can read the full article here

More recent news

New hire: Jonathan Richards, Digital Director

December 17, 2014
blogimg6 thumbnail View article »

Why we’re getting emotional about B2B

November 25, 2014
Drew Blog sketch 1-B View article »

Marketing automation now in-house

May 21, 2014
picture View article »