Is brand advocacy part of your strategy?

September 16, 2011

We all know that word of mouth is the best form of advertising – it’s the primary factor behind 20-50% of purchasing decisions – but how many businesses have recognised the potential for brand advocacy afforded by social media?

In a new article posted on, social media experts, including our very own Katie Colbourne, explain how brands are using digital media and third-party endorsements to generate awareness and get their messaging across as never before.

You can read the full article here

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