The Emperor’s New Clothes.

November 13, 2012

Story-telling is big news in B2B at the moment. It’s even been on the cover of B2B Marketing magazine. However, not everyone is quite ready to jump on the bandwagon – our Creative Director Simon Fraser believes there is a fundamental flaw in the argument. You can read his response to the B2B Marketing article here.

http://www.b2bmarketing.net/blog/posts/2012/11/06/emperors-new-clothes

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