We’re Agency of the Year!
November 23, 2012
It started with a Runner Up prize in the Best Use of Direct Mail category. Our Smart Metering campaign for SAP didn’t win, but a small but surprisingly heavy award found its way to our table. We cleared a space amidst the crockery and glassware.
A few categories later, it was joined by another Runner Up prize, this time for SAP Love Hate Data in the Best Use of Social Media.
And then, with half the categories gone, things started to get interesting. Our Business Runs Better, the huge partner campaign we created for SAP won the award for Best Channel Marketing Initiative. A trip to the stage and a handshake with Seann Walsh later and a rather larger award was in our midst. Champagne was ordered.
Two categories later and it was time for the award for Best Corporate Decision Maker-Targeted Campaign. Not content with the Runner Up prize it bagged earlier, SAP Smart Metering triumphed.
And then our SITA Brand Repositioning Campaign won the award for Best Brand Initiative. Our tables were starting to groan under the weight of silverware – and another round of champagne.
So, three wins and two runners-up. Surely that was sufficient to put us in with a shout for Agency of the Year?
We waited until the category was announced. A heart-stopping moment when the runner up was revealed. Not us? Excellent. (We’ve been there before, remember?)
There was a pause before the name ‘dnx’ was read out. Then, pandemonium. Hugs and kisses all round and then a final trip to the stage to collect the award we’ve been waiting for – Agency of the Year.
It’s an achievement that is a testament to the talent, enthusiasm and dedicated hard work that every dnx’er brings to the barn every day.
And to our clients, who support us and give us the opportunity to create compelling and award-winning campaigns, thank you.
We wonder what 2013 holds in store…