December 14, 2012
Mobile marketing is big news for B2B. We’ve all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings – at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today’s under-40s consider mobile their primary communication tool. What’s more, mobile internet access has overtaken desktop internet access.
When planning your mobile marketing strategy, it’s important to understand mobile capabilities. What are the possibilities? How can your business utilise them? And how does this influence the broader marketing strategy? There are three golden rules to consider: site optimisation, email optimisation and search – find out more about them in the video below and start realising the benefits of mobile marketing.
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