July 24, 2013

We’ve just got SAP featured on Mashable. In the run up to the birth of Kate and William’s baby, we ran a simple survey – Boy or girl? – under the tagline “Who says analytics can’t be fun?” We then tweeted the result and Mashable picked it up, putting SAP in their “wins” pile. Never mind that only 49% of people thought the baby would be a boy, how’s that for a little tactical marketing?

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