August, 2013 August, 2013

Customer Engagement

December 2, 2014

Getting internal buy-in on the value of Emotionally Engaging customers

By domi No comments
Domi Blog sketch 2

Our Head of Strategy and Planning recently published a blog about how being ‘emotional’ and ‘not rational’ are not the same thing – how responding to brands on an intuitive level is a powerful part…

View article
B2B Decision Making

November 25, 2014

Why I’ve always loved B2B, intuitively

By Drew No comments
blogimg11

  Over 20 years ago I worked on my first B2B technology campaign.  It was for a new type of computer …………. called………….  a laptop – previously known as portables (if small) or luggables (if big). …

View article
Business Strategy

November 25, 2014

Emotional and not rational aren’t the same

By James No comments
blogimg15

When I see headlines that tell me B2B emotion in marketing is important I feel uncomfortable, probably as uncomfortable as your colleagues outside marketing feel. I want to question it. Understand what they mean by…

View article
Business Strategy

November 25, 2014

Marketing is a commercial function not a shouty one

By James No comments
blogimg6

Before I got into the communications industry I sort of assumed that was what marketing was all about, communications or more accurately TV advertising. Understandable really, fresh out of college all I could see was…

View article
Business Strategy

November 19, 2014

Why marketers must overcome the ‘Legacy effect’ to lead organisational change

By Richard No comments
brand-1

There’s a damaging force affecting organisations today. All across the world, in businesses of all sizes, it lurks in corners, hovers around stationery cupboards and whispers around water machines. Employees go about their days, thinking…

View article
B2B Creativity

September 19, 2014

Why I love B2B marketing

By Drew No comments
blogimg10

I love an underdog, and B2B Marketing, not historically the belle of the marketing ball, has rather had a resurgence of late. I’ve seen less eyes glazing over / “I’d rather stick needles in my…

View article
Customer Engagement

September 17, 2014

A quantum leap for the lead funnel

By Drew No comments
glasses-kid

Back in 1898, American advertising advocate Elias St. Elmo Lewis first formalised the sales process that we know so well as the “Funnel”. It’s been great, but like Top of the Pops or the concept…

View article
User Experience

September 16, 2014

“Unexpected item in bagging area”

By Andy No comments
blogimg5

  Self-service checkouts at supermarkets are becoming more common. You fill your basket, rock up at the checkout area and press the button to start scanning. Two items later and you get the “Unexpected item…

View article
Big Data

August 27, 2014

5 key big data strategies for ambitious marketers

By Jo No comments
blogimg1

Marketers know that big data is a big deal for their organisation and for the future of their role – but given the hype and sheer wordcount on this subject, it’s not easy to pinpoint…

View article
Brand

August 13, 2014

The great logo cover-up

By Mark No comments
supergirl

  Today I’m working at the kind of speed usually reserved for headlines in broadband ads. As such, I’ve been surviving on instinct and little else. When I finally catch my breath, and make time…

View article