New hires put customer insight at the heart of dnx’s services

February 6, 2014

We are delighted to announce that dnx has hired Gary Elliot as Head of Insight and Optimisation, and Lee Whitelock as Head of User Experience. This delivers a huge boost to our customer intelligence offering.

By investing in these two key departments, we can offer clients more intelligent and user centric marketing services. It also allows us to customise every element of their marketing to their customers’ unique requirements, and, ultimately, to deliver better marketing ROI.

As brands re-align their marketing strategies based on richer customer insight from digital platforms, we think that agencies need to respond and lead from the front with the right tools and people to support customer-insight-driven marketing.

We’re delighted to have lured back Gary Elliott, star of search, data and marketing automation. Gary left dnx in 2011 for a two-year stint as Head of Audience Reach at Evenbase, the recruitment business within the Daily Mail Group. At Evenbase, he was responsible for about 10m visits a month. As head of dnx’s data and analytics department, he’ll be extracting insight from all sorts of places in the weeks and months to come.

And we’re thrilled to welcome Lee Whitelock, who has a background in user-centred design spanning almost 15 years. Lee’s designed solutions for start ups through to large multinational clients. He joins dnx as Head of User Experience from Amaze, where he helped define and shape digital experiences for Unilever, The Co-operative Group, and the multi-award-winning Lexus consumer sites. He brings a wealth of UX best practises, customer experience, strategic thinking and a firm belief that user insight combined with engaging design serves users and helps businesses and organisations grow in meaningful ways.

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