Our regular round-up of all things new in creative marketing….
Marketers warm-up for World Cup fever on Twitter.
It’s not surprising that there is a lot of anticipation around the imminent World Cup. It’s nothing new for marketers to leverage activity from such sporting events, with Twitter being a key focus for many brands. With sport now accounting for eight out of ten of the most Tweeted topics in the UK last year, and with #worldcup getting 786,326 mentions in the past month, it’s certain that Twitter will be a hive of activity during the World Cup. Retail brands are embracing World Cup fever.
Is marketing getting tougher?
Research suggests that marketing certainly isn’t getting any easier (research by FithRing). Findings have shown that a massive 85% of marketing executives say that marketing is “more challenging than ever.” Quite a striking statistic we think you will agree. However, could this simply be a reflection of the tough reality of having to keep up with the ever-changing marketing arena and the continued growth of digital? The findings show that the majority of those people surveyed are planning to invest more in digital (70%) and less in traditional channels (68%). The research also throws up some interesting issues that executives have identified, read the full article to find out more.
People for Smarter Cities
IBM’s Smarter Cities is going from great to even better, in the latest stage of the campaign. This phase positions IBM as a company that cares about the community as it ran a competition that focused on communities and people. The people were tasked with transforming abandoned spaces and turning their city from wasteland to a smart space.
IBM for people (http://bit.ly/1uWVhxu)
Some food for thought from Deloitte’s report on media habits in the UK
Deloitte have published some interesting statistics in their latest report on UK media habits. The report backs up some things that we already knew, such as the continued weight of social media, particularly with young people. There were no surprises that 67% of people were reported to have a Facebook profile, and a third of respondents have one on Twitter. It was also reported that 49% of households own a smartphone, tablet and computer. The findings emphasise the need for brands to have a solid social media strategy, and the importance of online activities being cross-device compatible.
Gone in five seconds
How long do you watch a YouTube ad for before skipping it? Most people only watch the mandatory five seconds. Audi made full use of this timeframe to demonstrate the amazing acceleration of the new Audi R8 Coupé.
Catch it if you’re quick
Pinterest opens up advertising: Watch this space
Pinterest has finally followed in the footsteps of Facebook and Twitter, having launched paid advertising. The social-bookmarking company has long been of interest to marketers, but this is the first time that they have offered advertising opportunities. The Pinterest audience are reported to be predominantly female who are interested in purchasing. This could offer a potential hot-bed for the fragrance and beauty industry – so watch this space. The downside is that it doesn’t come cheap, the initial commitment Pinterest are looking for is £1-2 million – let’s hope future packages become more affordable.