If you’ve not already seen this video, I’d recommend investing a couple of minutes.
Matt talks about the 3 things he’d concentrate on this year if he were an SEO.
To summarise, they are:
1. Improve your site speed. Faster loading pages encourage users to browse, interact and purchase more
2. Standardise your internal SEO. This includes, mastering your cms, improving your internal linking structure and educating the key people in your organisation.
3. Integrate search with social. Use social networking and social bookmarking sites to encourage new visitors. New visitors who may blog about or link to your site (which allows the PageRank to flow).
Whilst I totally agree with Matt; all of these points are very important, I think the best place to start for most B2B businesses is at the beginning — the content. I would advise businesses serious about succeeding in search to concentrate their efforts on creating unique, insightful and amazing content.
In 2010, we achieved full Google accreditation and had more search-related ‘can you help us?’ conversations than you can shake a USB stick at.
Search Engine Optimisation (SEO) is fundamental to the planning, building and growing of a website, simply because Google (and its competitors) wants to feature unique, useful and jaw-droppingly interesting websites in its search results.
With every development Google rolls out, the SEO landscape expands and this will continue in 2011. Instant Search and Search Suggestions now make the longtail just as important as that elusive vanity phrase. Site Previews will enable users to pick sites based on look and layout. There’s more to search than just picking the right keywords.
However, the point of greatest interest will be where search and social media meet. The websites that succeed in search will be the ones that make a positive contribution to the social graph of their online communities.
And what about analytics? Now you can track almost everything, the challenge is to ensure business decisions and strategies are based on data that really matters. So 2011’s key question won’t be “How are we monitoring our visitors’ behaviour?” It’s going to be “What are we going to do with this insight?”
Want to hear our ideas?
Darren and Lisa are our latest experts to express their point of view – and it just so happens they’re on opposing sides of the aisle. Darren believes that ideas are everything, Lisa believes it’s all in the data.
Watch Darren and Lisa go head to head as they discuss the relative merits of creativity and science. Then cast your vote in our online poll and join the debate.
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Finding advanced and reliable seo services requires the firm or organization to have track records that belongs to their website rankings. Furthermore, the business having a modern and creative website design is also a trust they’ve credibility to position your site successfully online.