I’m a technology marketer living and working in the UK. My clients span the globe, come in all shapes and sizes and look to dnx and I to help weave their way through the ever-changing landscape of business – as well as finding more leads and reaching a new set of senior audiences. But we just don’t want more leads, we want better quality, more engagement, greater advocacy and a way to measure it all. All in a day’s work for the 2013 marketer! And the sort of thing I’m thinking about when I’m whacking a tennis ball across a court.