April, 2014 April, 2014

Glenn

I've made a living as a writer for 20 years, and spent the last five plying my trade in advertising and marketing agencies. Before that, I worked client-side in a charity, a quango, for the legal regulator and a fund management firm. I love working for dnx in the beautiful Surrey Hills – it's true enough that if you really enjoy what you do, you'll never need to work again. Apart from coffee, cake and cycling, I get my kicks out of taking hard-to-understand copy and making it a pleasure to read. In these blog articles, I'll be writing about business decisions – how they're made and why sometimes they're not.
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Is our world of distractions redefining the concept of awareness?

Awareness is increasingly defined by the digital age. And it’s about as slippery as searching for the meaning of life. Anyway, here’s an attempt to define it. If our actions, behaviours and choices influence how…

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The Four Nots of B2B buyers

The pitfalls and perils of one business selling to another. “Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson This says to…

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