April, 2014 April, 2014


I've made a living as a writer for 20 years, and spent the last five plying my trade in advertising and marketing agencies. Before that, I worked client-side in a charity, a quango, for the legal regulator and a fund management firm. I love working for dnx in the beautiful Surrey Hills – it's true enough that if you really enjoy what you do, you'll never need to work again. Apart from coffee, cake and cycling, I get my kicks out of taking hard-to-understand copy and making it a pleasure to read. In these blog articles, I'll be writing about business decisions – how they're made and why sometimes they're not.
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