March, 2014 March, 2014

Michelle

Having made the move from client side with ‘Big Blue’ where the focus was on leads, to becoming an Account Director at dnx where we pride ourselves on great creative, you will find my blogs taking learning’s from both walks of life as I look at why the best campaigns get the balance of the two (lead gen versus creative) just right. I love all things technology (although not quite as much as I love Southport Football Club!) and thrive in working with clients to deliver great campaigns that make a difference to them, and their bottom line.
Latest post by Michelle:

Is Big Data the start of the end for human beings?

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Rapid response marketing – fab or fad?

When the power went out at this year’s Super Bowl it created a new phenomenon that has since been coined ‘rapid response marketing’. Despite some of the world’s biggest brands spending millions on their Super…

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