I’m Creative Director at dnx, leading the copy and conceptual output of the agency. With me, it’s all about the ideas. Simple, engaging, clever, funny, I’m not fussed, as long as they’re expressed in everyday language my mum could understand. Unfortunately, many in the B2B world think it’s clever to use impenetrable jargon and buzzwords and phrases like “vendor-agnostic process facilitation”, but I’m not convinced people buy from people they can’t understand.
When I’m not slaying unnecessary syllables, I spend my time playing the piano (I’ve been Musical Director for a local pantomime for the last two years), getting mocked for listening to Radio 4 and wondering how my two daughters got to be teenagers so fast.