As someone who is verging on obsessive when it comes to order it stands to reason that I find the science behind the marketing exciting.
Being able to make decisions based on reason instead of reasonable doubt is having enormous ramifications on the business of marketing.
A Director at dnx, I focus on developing marketing strategies using data insight. My blogs will be exploring the concept that the power is shifting to marketing as they hold the data which holds the key to business growth. It’s just about knowing how to use it!
At the weekends you will find me reorganising my bookshelf by genre...