Author Archive

Jun 13, 2011 - 0

Advanced Social media Seminar

I recently spoke at the B2B marketing seminar on advances in Social Media. We talked about new uses, including crowd sourcing information like LinkedIn

Mar 16, 2011 - 0

500 days to go until the greatest event on Earth happens in London

Less than 500 days to go until London 2012. We’ve been working with Cisco, one of the Olympic Partners to create their digital comms

Mar 16, 2011 - 0

Social Media is a team effort

I was speaking at a B2B seminar last week on social media. One of the things I covered was the importance of building a team of people to look after a brands

Jan 19, 2011 - 3

Apparently there is not more to life than Facebook

48% of 18-34’s check Facebook as soon as they wake up – More depressing facts here…

Nov 27, 2010 - 0

Social Media Cheat Sheet

A great quick reference guide to the benefits of different social media channels –

Sep 15, 2010 - 0

Becoming a Thought Leader on LinkedIn

The term ‘thought leader’ was first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy &

Aug 8, 2010 - 0

B2B embrace SM more than B2C

Latest reseach dismisses the myth that B2B lags behind their B2C counterparts when it comes to Social Media. 86% of B2B firms are using social, compared to