An interesting question was raised in Google Webmaster videos last week.
“How does a non-seo’d site appear above an seo’d one in the search results?”
Matt Cutts, of course, provides a very suitable answer.
My answer would have been a little different…
“You can do all the SEO’ing in the world, but ultimately, you need to have something that people want to find.”
In 2010, we achieved full Google accreditation and had more search-related ‘can you help us?’ conversations than you can shake a USB stick at.
Search Engine Optimisation (SEO) is fundamental to the planning, building and growing of a website, simply because Google (and its competitors) wants to feature unique, useful and jaw-droppingly interesting websites in its search results.
With every development Google rolls out, the SEO landscape expands and this will continue in 2011. Instant Search and Search Suggestions now make the longtail just as important as that elusive vanity phrase. Site Previews will enable users to pick sites based on look and layout. There’s more to search than just picking the right keywords.
However, the point of greatest interest will be where search and social media meet. The websites that succeed in search will be the ones that make a positive contribution to the social graph of their online communities.
And what about analytics? Now you can track almost everything, the challenge is to ensure business decisions and strategies are based on data that really matters. So 2011’s key question won’t be “How are we monitoring our visitors’ behaviour?” It’s going to be “What are we going to do with this insight?”
Want to hear our ideas?
Darren and Lisa are our latest experts to express their point of view – and it just so happens they’re on opposing sides of the aisle. Darren believes that ideas are everything, Lisa believes it’s all in the data.
Watch Darren and Lisa go head to head as they discuss the relative merits of creativity and science. Then cast your vote in our online poll and join the debate.
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