Blog Blog

Customer Engagement

December 2, 2014

Getting internal buy-in on the value of Emotionally Engaging customers

By domi No comments
Domi Blog sketch 2

Our Head of Strategy and Planning recently published a blog about how being ‘emotional’ and ‘not rational’ are not the same thing – how responding to brands on an intuitive level is a powerful part…

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B2B Decision Making

November 25, 2014

Why I’ve always loved B2B, intuitively

By Drew No comments
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  Over 20 years ago I worked on my first B2B technology campaign.  It was for a new type of computer …………. called………….  a laptop – previously known as portables (if small) or luggables (if big). …

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Business Strategy

November 25, 2014

Emotional and not rational aren’t the same

By James No comments
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When I see headlines that tell me B2B emotion in marketing is important I feel uncomfortable, probably as uncomfortable as your colleagues outside marketing feel. I want to question it. Understand what they mean by…

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Business Strategy

November 25, 2014

Marketing is a commercial function not a shouty one

By James No comments
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Before I got into the communications industry I sort of assumed that was what marketing was all about, communications or more accurately TV advertising. Understandable really, fresh out of college all I could see was…

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Business Strategy

November 19, 2014

Why marketers must overcome the ‘Legacy effect’ to lead organisational change

By Richard No comments
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There’s a damaging force affecting organisations today. All across the world, in businesses of all sizes, it lurks in corners, hovers around stationery cupboards and whispers around water machines. Employees go about their days, thinking…

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