September, 2014 September, 2014

B2B Creativity

September 19, 2014

Why I love B2B marketing

By Drew No comments
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I love an underdog, and B2B Marketing, not historically the belle of the marketing ball, has rather had a resurgence of late. I’ve seen less eyes glazing over / “I’d rather stick needles in my…

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B2B Creativity

June 24, 2014

B2B creativity is an embarrassment.

By Darren No comments
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Go to any awards. Look in any magazine, or visit any site, and I can guarantee, you will be underwhelmed with the creativity in the B2B world. So why is this?  There are 2 sides…

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B2B Creativity

March 20, 2014

Stop saying “Basically”, I’m prepared to listen.

By Simon No comments
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What is it about the word “basically”? It’s positively everywhere these days. My colleagues use it at the start of every brief. Politicians use it to explain their positions and policies (and often use it…

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B2B Creativity

December 19, 2013

Designing for emotion: The power of microinteractions

By Helen No comments
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Everyone wants to engage with their audience, to inspire, build trust, and grow a relationship with customers. The benefits are obvious – just look at the success of Apple, and their fanatical and highly loyal…

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B2B Creativity

November 21, 2013

A brief that’s left me scratching my head

By Mark No comments
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Right now I’m working on a pitch where the proposition on the brief isn’t very clear. To be honest, I’m shaking my head in disbelief because I know it should be. It has to be….

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B2B Creativity

September 15, 2013

I’m not sure I like the tone of your voice…

By Simon No comments
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As a copywriter I’m regularly bumping into Tone of Voice guidelines. Every client has a set and the problem I have with them is that they’re all the same. Pick a set at random and…

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