November, 2014 November, 2014

B2B Decision Making

November 25, 2014

Why I’ve always loved B2B, intuitively

By Drew No comments
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  Over 20 years ago I worked on my first B2B technology campaign.  It was for a new type of computer …………. called………….  a laptop – previously known as portables (if small) or luggables (if big). …

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B2B Decision Making

July 17, 2014

The CMO and CIO need to play nicely

By Simon H No comments
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  Drew’s recent blog on whether we’ll ever see the CMO leverage more influence in IT buying decisions than the CIO got me thinking. As exciting as that sounds, is the CMO the right person…

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B2B Decision Making

July 7, 2014

Unravelling the issue of ‘CMO as IT Supremo’

By Drew No comments
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  It’s some time now since Gartner predicted that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game changing prediction and at every event I have been…

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B2B Decision Making

December 19, 2013

To be or not, not, not, not to be?

By Simon No comments
man-what

That is the question. Well sort of, but it is linked to a set of fundamental questions we try to answer when pouring over our complex clients’ latest complex conundrums. Complex clients that are complex…

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B2B Decision Making

August 24, 2013

The Four Nots of B2B buyers

By Glenn No comments
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The pitfalls and perils of one business selling to another. “Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson This says to…

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