November, 2014 November, 2014

Business Strategy

November 25, 2014

Emotional and not rational aren’t the same

By James No comments
blogimg15

When I see headlines that tell me B2B emotion in marketing is important I feel uncomfortable, probably as uncomfortable as your colleagues outside marketing feel. I want to question it. Understand what they mean by…

View article
Business Strategy

November 25, 2014

Marketing is a commercial function not a shouty one

By James No comments
blogimg6

Before I got into the communications industry I sort of assumed that was what marketing was all about, communications or more accurately TV advertising. Understandable really, fresh out of college all I could see was…

View article
Business Strategy

November 19, 2014

Why marketers must overcome the ‘Legacy effect’ to lead organisational change

By Richard No comments
brand-1

There’s a damaging force affecting organisations today. All across the world, in businesses of all sizes, it lurks in corners, hovers around stationery cupboards and whispers around water machines. Employees go about their days, thinking…

View article
Business Strategy

April 22, 2014

Bridging the Skills Gap

By Teresa No comments
bestpractice-banner

In my last blog I talked about the increasing skills gap occurring in marketing departments due to the shift in importance of data analysis. Previously marketers were focussed on messaging, brand, design; now, they need…

View article
Business Strategy

February 11, 2014

Why this Marketer is changing his spots

By Drew No comments
creativity

I’m re skilling. I may be an ‘experienced marketer’ but I suspect I may need to change some (if not all) my spots or become an extinct species in the next 5 years. I have…

View article
Business Strategy

October 18, 2013

Burberry sets the trend

By Drew No comments
web-banner-02

We’ve been banging the drum for a while now about marketers taking an ever more central role in the boardroom. The fact is that creativity, always and still fundamental, now goes hand in hand with…

View article