December, 2014 December, 2014

Customer Engagement

December 2, 2014

Getting internal buy-in on the value of Emotionally Engaging customers

By domi No comments
Domi Blog sketch 2

Our Head of Strategy and Planning recently published a blog about how being ‘emotional’ and ‘not rational’ are not the same thing – how responding to brands on an intuitive level is a powerful part…

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Customer Engagement

September 17, 2014

A quantum leap for the lead funnel

By Drew No comments
glasses-kid

Back in 1898, American advertising advocate Elias St. Elmo Lewis first formalised the sales process that we know so well as the “Funnel”. It’s been great, but like Top of the Pops or the concept…

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