April, 2014 April, 2014

Lead Generation

April 30, 2014

Why is analytics vital to the success of your campaign?

By Rich No comments
supergirl

More often than not, analytics is one of the last elements to be considered when implementing a brand new marketing campaign. This is could be due to a number of reasons including: • The overall…

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Lead Generation

April 22, 2014

Measuring the Online Marketing Mix

By Gary No comments
camera

Ask any B2B customer and you’ll quickly understand that a buying decision is made over time and is influenced by a mix of marketing and advertising touch-points. It is why, as marketers, we insist on…

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Lead Generation

October 16, 2013

When is a lead really a lead?

By Alex No comments
face

Maybe every connection we make is a lead; maybe only the person who fills in the longest web form is a lead; maybe those that are ready to buy now are a lead… the list…

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Lead Generation

September 16, 2013

Basic mechanics of lead generation

By Chris No comments
wheel

There are numerous perspectives on the key principles of lead generation and a huge volume of features can be harnessed to make lead generation work for you.  In my personal experience, I have found that…

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Lead Generation

September 14, 2013

Rapid response marketing – fab or fad?

By Michelle No comments
supergirl

When the power went out at this year’s Super Bowl it created a new phenomenon that has since been coined ‘rapid response marketing’. Despite some of the world’s biggest brands spending millions on their Super…

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Lead Generation

August 11, 2013

Lead Generation – A Fair Trade?

By Adam No comments
wheel

In the hunt for user’s details for Lead Generation, you need to ask yourself if what you are offering in exchange for data capture is compelling enough. Think about when you input your details on…

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