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I was speaking at a B2B seminar last week on social media. One of the things I covered was the importance of building a team of people to look after a brands

If received wisdom says there is nothing new under the sun how can you portray yourself or your brand as original?  Effective TL marketing is based as much

At least you think you do. But do you realise……. You need to be telling your audience something they don’t already know, rather than recycling

When considering your audience and what content to create, it is important to recognise that your target audience are likely to be at different stages of the

Last year, Morgan Stanley did some analysis and in 5 years, mobile internet use will overtake fixed internet

Microsoft has launched its largest-ever ad campaign targeting businesses, touting “Cloud Power” and its benefits over traditional server-based

Most of Google’s algorithm changes are more like tweaks that the average user won’t even notice. But they’ve said they’re working on

When they take their customers for granted.  Walk down any high st these days and there will be at least two empty shops which had housed big High St brands

Here’s Google talking about an update to Social Search. I think it’s a clear sign that Google are more and more starting to use people’s

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