Darren Bolton » Executive Creative Director

Darren Bolton

Darren has over 19 years’ experience in both B2B and the consumer marketplace, having helped to generate successful worldwide campaigns for many global brands. During his tenure at Gyro:HSR, he was responsible for managing a worldwide team of 118 creatives across 9 countries.

His main goal in everything he does is always to ‘inspire creativity that delivers results’.

Darren’s particular strengths are in creative brand strategy and concept development across all touchpoints, without media or channel prejudice. Developing ideas that positively change the way consumers think about and interact with brands is what inspires him most.

Darren’s task at dnx is to inspire all our people to think creatively, regardless of their role in the agency (spanning right out to strategy, media and data planning). Underlining that philosophy, he is on a crusade to link traditional concepts to all our digital output, which now accounts for over 75% of what we produce. He comes to us with a fantastic big agency track record, exactly the right credentials to further build on our success and what makes him unique is he is not afraid to roll up his sleeves too.

In his spare time he enjoys playing tennis – at which he is a qualified coach – and golf.

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