Domini Pettifar
Joint Managing Director
Domi stumbled into marketing having decided not to follow an acting career. She had a close shave with The Wombles, found herself in an ad agency and that was that.
During her career, she has worked extensively in the retail and IT sectors with clients including Dixons, Currys and Woolworths, and international accounts such as L’Oreal, Nestle and Burberrys.
Following three years with a technology agency where she constructed a management buyout, Domi left to start-up Xponential which merged with DNA to form dnx, some 4 years later.
Out of the office, her interests include the gym, cooking, French lessons, and her 3 boys (who are extremely lovely, of course).
If she wasn’t in marketing, she’d be a well-regarded star of stage and screen.
She once worked in a cherry factory picking the duds off a conveyor belt.
