Simon spent the first 10 years of his career on the account management side at WWAV Rapp Collins where he acquired a love for the precision of direct marketing. It’s a love he took with him when he moved over to their creative department as a writer.
Working predominantly in the financial services sector, he produced numerous successful campaigns for Legal & General and Lloyds TSB, including the relaunch of Trustcard.
Prior to joining dnx, he spent a year as Head of Copy at April-Six where he discovered technology and made it his mission to banish jargon.
His other love, apart from his wife and two daughters, is the piano, which he occasionally plays in public.
He was once on Police 5.