The Business Software Alliance (BSA) is an organisation which aims to reduce software piracy worldwide by educating corporations, consumers, academic institutions and resellers about software licensing and copyright. That’s because there are many common misconceptions that result in otherwise law-abiding people failing to comply with legal requirements. BSA wanted to educate businesses about what constitutes software piracy, draw their attention to the risks involved and encourage them to “do the right thing” and become fully licensed.
We created a targeted regional campaign which aimed to help recipients carry out a simple but effective audit of their company’s software. The integrated campaign included direct mail packs and postcards steering recipients to their own personalised website where they could enrol in BSA’s Software Health Check initiative. Additionally, all recipients were telemarketed and a radio campaign provided air support.
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