Cisco WebEx had a problem. Companies were buying its online meeting applications, but finding it difficult to get their staff to start using them. Only a limited amount of the people nominated to hold online meetings (we call them “the hosts”) were actually doing so. When you think about it, it’s not surprising, as no one was talking to the hosts and explaining why the licences had been bought or how WebEx could help.
We recognised WebEx needed to engage with the hosts and talk to them about the product(s) in a friendly manner, without overloading them.
We started with a series of emails sent to the hosts in the first 30 days of their accounts being activated and followed them with SmartMoves, a flexible online training programme. A Customer Portal brought all the information and resources together in one place and regular newsletters keep the hosts updated.
We also created a Roll Out kit for the business contacts (responsible for deploying the product across their organisation), containing tools and advice to help them get their colleagues using WebEx.
New host utilisation (the number of hosts holding meetings) more than doubled at the start of the programme.
The programme is now running in UK, France, Germany and Spain.
If you're happy to browse, please carry on. If you want something fast, maybe we can help.
Don't be out of our loop - sign up for dnxtra and we'll pop a freshly-minted e-newsletter into your inbox at regular intervals.
For our latest career opportunities, please click here or email careers@dnxmarketing.com with your CV and contact details.
Copyright © dnx Ltd 2010. All rights reserved. dnx is a limited company registered in England and Wales. Registered number 3954948.
Registered office: Unit E3 The Premier Centre Abbey Park Romsey Hampshire SO51 9DG
To access the Clients Only section of our website, please log in.