New Executive Creative Director

In his previous role, Darren was Creative Director of Gyro:HSR, the world’s largest b2b marketing agency and with over 19 years’ experience in both B2B and consumer marketplaces, he will be a key part of dnx’s future.

Whilst at Gyro he was ultimately responsible for a worldwide team of 118 creatives (across 9 countries) working with high profile brands such as American Express, Hewlett Packard, Nokia Siemens Networks and Oracle. With such strong experience he is the perfect candidate to give us creative direction; we’re now numbering 55 people and still growing.

Why did Darren choose dnx? In his words … ‘my absolute goal is to always inspire creativity that delivers results. I’m really excited about being here because I don’t think I’ve ever met an Agency team that has such long-term and creative relationships with their clients. dnx has also had some really great new project wins including Cisco and DKNY and the new offices are stunning – a really inspirational place to work’.

As Domi Pettifar our Joint MD commented, “The agency has grown tremendously in the last 2 years and we wanted to make sure we had the very best team in place to drive us toward continued success. Darren’s task is to inspire all our people to think creatively, regardless of their role in the agency (spanning right out to strategy, media and data planning). Underlining that philosophy, he is on a crusade to link traditional concepts to all our digital output, which now accounts for over 75% of what we produce. He comes to us with a fantastic big agency track record, exactly the right credentials to further build on our success and what makes him unique is he is not afraid to roll up his sleeves too” (as you can see from the picture of course!).

We hope that you’ll have the opportunity to meet Darren soon and we are confident that you will start to see the impact of his creative input across the work we produce here at dnx.