When Business Objects, the world’s leading business intelligence software company wanted to give their regular business building web seminars a new look, they asked us to help. Aimed at driving frequency and sales from customers and prospects, the seminars focused on three core areas – business intelligence, data integration and performance management.
The problem was that apart from the technology sector being overrun with seminars, they all looked much the same, were too long, extremely dull and as a result, poorly attended. To stand out – and stand any chance of making an impact – we would have to change the way our web seminars were run.
We recommended running the seminars on a monthly basis, frequent enough to keep people up to date without encroaching on their day to day commitments. We also wanted to keep them short and to the point. Instead of the usual 1 hour, ours would take just 20 minutes out of their day.
To give our message extra cut-through and create a distinctive look, we developed Business Objects Espresso Briefings. Using coffee imagery and based around a ‘no froth’ theme, they gave our audience the wake-up call they needed, stimulating interest and boosting attendance instantly. The briefings have been a great success.
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Zola's our Rhodesian Ridgeback who cruises our barn from 9 to 5. We fitted her with a webcam to find out what she really gets up to.
See her view of the world at Flickr or follow her on her very own Twitter page.