we all know in our heart of hearts that without creativity our lives would be a lot less exciting. So get behind me, vote with your heart and vote creative.
Darren and Lisa are our latest experts to express their point of view – and it just so happens they’re on opposing sides of the aisle. Darren believes that ideas are everything, Lisa believes it’s all in the data.
Watch Darren and Lisa go head to head as they discuss the relative merits of creativity and science. Then cast your vote in our online poll and join the debate.
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I’ve been on both sides of the fence and I have to admit that compiling a huge all-singing all-dancing 12-month direct marketing plan in Excel using formulae and different scenaria (or is scenarios?) was immensely satisfying. But plucking a lovely idea from the deepest recesses of the brain and watching it come to life is even better. I guess it depends what turns you on!