Our new global campaign for Cisco WebEx launched today with a live event at Victoria Station. Pass the Ball is all about sharing ideas and we’ve been asking commuters to share their favourite ideas with us with the help of a giant seven foot high ‘video diary room’ shaped like a WebEx ball.
The ideas will then be shared globally on the campaign microsite where we’ll be inviting everyone to share their ideas and rate other people’s. Participants will all get a chance to win WebEx for a year and every time someone posts or rates an idea, WebEx will be making a donation to Teachers Without Borders.
The event is being supported by press advertising, digital escalator panels and cross track 48-sheet posters in key underground stations. There will also be extensive online activity.
We’ll be running a similar event in Germany. In France, leading commercial station NRJ is running a prolonged radio competition. The competition allows listeners to share their most humorous or embarrassing incidents at work!
Our website isn't vast, but if you'd like to find something quickly, maybe we can help.
Zola's our Rhodesian Ridgeback who cruises our barn from 9 to 5. We fitted her with a webcam to find out what she really gets up to.
See her view of the world at Flickr or follow her on her very own Twitter page.