Our new global campaign for Cisco WebEx launched today with a live event at Victoria Station. Pass the Ball is all about sharing ideas and we’ve been asking commuters to share their favourite ideas with us with the help of a giant seven foot high ‘video diary room’ shaped like a WebEx ball.
The ideas will then be shared globally on the campaign microsite where we’ll be inviting everyone to share their ideas and rate other people’s. Participants will all get a chance to win WebEx for a year and every time someone posts or rates an idea, WebEx will be making a donation to Teachers Without Borders.
The event is being supported by press advertising, digital escalator panels and cross track 48-sheet posters in key underground stations. There will also be extensive online activity.
We’ll be running a similar event in Germany. In France, leading commercial station NRJ is running a prolonged radio competition. The competition allows listeners to share their most humorous or embarrassing incidents at work!
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