When considering your audience and what content to create, it is important to recognise that your target audience are likely to be at different stages of the buying cycle.  Make sure you cater for all, including thought leadership to help build interest, educational content to assist lead generation, case studies to support sales, and social media [...]

Content doesn’t always have to be whitepapers, or executive summaries, or text based documents.  Think about what the audience is going to find intersting to look at, what would make you pay attention, make your content stand out!  Why not consider something like Kinetic Type?  This is an animation style, which essentially uses animated words [...]

In a world where information is power, persuading people to reveal their identity is one of the toughest challenges around. When there are so many factors that enable people to remain anonymous, getting them to reveal themselves, and allow themselves to be added to your database, is almost the Holy Grail of marketing. 
If that can [...]

There is an interesting thought here:
http://www.idealaunch.com/blog/content/using-content-marketing-in-the-b2b-sales-cycle/
“A B2B client wants to feel like a client, not like a customer. What’s the difference? When you boil it down, a client is someone you build a lasting business relationship with, while a customer is someone you sell something to.”
It’s important to remember why you are doing Content [...]

These are some really nice top 10 tips that are worth considering:

Ensure all content passes the “So What?” test
Create remarkable content, take chances, stand out
Speed and agility are factors
Personality is essential
Content should forge connections
Worry less about perfection, more about tone
Make content scanable (and attractive)
Draft sticky headlines
Consistency and quality
Realise promotion can’t help bad content

http://www.toprankblog.com/2010/01/content-marketing-success/