I was at the B2B awards last week and was a little disappointed in the quality of the work. Having seen the winners and read through the work, there did seem to be a few interesting stories, but the outcome of the quality didn’t live up to it in general. Of course there was some [...]
I get what Lisa is saying. All we need to do is look back at the barclay card flume tv campaign which everyone raved on about. But other than it was for barclay card nobody really took away that it was actually about contactless payment methods. Great ad, great tune, beautifully done but the main [...]
we all know in our heart of hearts that without creativity our lives would be a lot less exciting. So get behind me, vote with your heart and vote creative.
Darren and Lisa are our latest experts to express their point of view – and it just so happens they’re on opposing sides of the aisle. Darren believes that ideas are everything, Lisa believes it’s all in the data.
Watch Darren and Lisa go head to head as they discuss the relative merits of creativity and science. Then cast your vote in our online poll and join the debate.
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