If received wisdom says there is nothing new under the sun how can you portray yourself or your brand as original?  Effective TL marketing is based as much on your organisation’s competence as it is on industry insight – the combination of these two elements is what creates a unique and potent angle for your [...]

At least you think you do. But do you realise…….
You need to be telling your audience something they don’t already know, rather than recycling other people’s ideas
You need to become “vertically famous” – effectively being ‘ King of your own Mole Hill’,  known by all in that industry, sector or specialist discipline
You need to [...]

When they take their customers for granted.  Walk down any high st these days and there will be at least two empty shops which had housed big High St brands – yes, we are either in or just coming though one of the worst recessions for 30+ years but the brands that have sustained their [...]

If ever a brand has stayed true to its heritage over the years it’s this one – how does it pull it off? is it strong ownership and leadership, or  clear and distinct brand differentiators that have allowed inspired marketing teams over that years to produce  advertising that appeals to the consumer on so many [...]

Brand ambassadors – do they work?  Is their input and effect measureable?  Is the risk worth the reward?  When the world’s most admired female model is had up on assault or drug charges or a previous Sportsman of the Year caught in bed with someone other than his wife how do you calculate the real [...]