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michelle - July 12th, 2011
 

It seems to be every day right now that I stumble across a creative marketing campaign which is even better than the last. Today alone I saw the following and each became ‘my new favourite initiative’:
 
http://t.co/7ad610i
http://bit.ly/iLF08b?r=td (remember Tipex last year?!)
producten.hema.nl
 
But what place do these campaigns have in B2B marketing? To what extent will a good creative campaign alone [...]

 
michelle - February 14th, 2011
 

Valentine’s Day is here and it has been a hive of activity at the dnx offices as cards and flowers are delivered from secret admirers and loved ones. Yes, it is a bit of fun and everyone has had a giggle but we mustn’t forget that it was only last week we were complaining about the [...]

 
michelle - February 10th, 2011
 

It isn’t glamorous, nor is it as ’sexy’ as some of the fantastic awareness campaigns you see out there today, but if you get it right lead generation is still an incredibly effective marketing technique. When you say ‘lead generation’ to most marketeers they instantly associate this with somebody making cold call after cold call, desperately hoping [...]

 
michelle - January 18th, 2011
 

My boyfriend is forever telling me I’m high maintenance. And every single time I present back all the reasons why I’m really not and he himself is actually the difficult one. Whilst on the surface my personal life may seem like it has nothing to do with lead generation, if I told you that he [...]

 



Michelle - the perennial lead-gen challenge

In 2009, 60% of Marketing Directors said generating high quality leads was their priority. In 2010, it was 75%*. In 2011, the figure will go even higher.

Of course, it’s not just about identifying senior decision makers within target accounts. You also need to discover innovative ways to engage with them – and for that you need an agency partner that is up to the challenge.

You then need to understand and generate BANT qualified (that’s Budget, Authorised, Need, Timeline) opportunities, develop the future pipeline and deliver sales intelligence all at the same time. Again, we can help you. We can even show you some unexpected places where you’re likely to find some grade A leads and break down the barriers between your sales and marketing departments. There’s nothing quite like crunching numbers with the sales guys.

So, how can you turn lead generation from thankless task to opportunity?

You need targeted and innovative campaigns that engage your prospects and take them on a journey through the buying cycle. Be it by traditional means or via the latest digital platforms and gizmos, quality lead generation is going to be bigger than ever in 2011. For us it’s a big, big thing. What about you?

*Source: MarketingSherpa 2010 and 2011 B2B Marketing Benchmark Report

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It’s creativity vs. science!


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