Arming a time-poor sales team with the knowledge they need to counter competitors claims on the spot is an essential ingredient to success. But with internal training courses delivered via a less than user-friendly interface, SAP wanted us to move the process up a few gears and significantly increase the sales team’s ability to close a deal.
Using their long association with Formula 1 and sponsorship of the McLaren team as a vehicle, we developed Inside Track, an interactive eLearning Questionnaire that challenged their depth of knowledge in a race to the flag.
Participants are required to take a McLaren F1 car around a track (modelled on Silverstone no less) by completing 5 stages of short video presentations and related questions, to achieve a winning score and sector times.
Our Inside Track questionnaire resulted in a more knowledable sales force who can achieve greater commercial success.
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