Arming a time-poor sales team with the knowledge they need to counter competitors claims on the spot is an essential ingredient to success. But with internal training courses delivered via a less than user-friendly interface, SAP wanted us to move the process up a few gears and significantly increase the sales team’s ability to close a deal.
Using their long association with Formula 1 and sponsorship of the McLaren team as a vehicle, we developed Inside Track, an interactive eLearning Questionnaire that challenged their depth of knowledge in a race to the flag.
Participants are required to take a McLaren F1 car around a track (modelled on Silverstone no less) by completing 5 stages of short video presentations and related questions, to achieve a winning score and sector times.
Our Inside Track questionnaire resulted in a more knowledable sales force who can achieve greater commercial success.
Our website isn't vast, but if you'd like to find something quickly, maybe we can help.
Zola's our Rhodesian Ridgeback who cruises our barn from 9 to 5. We fitted her with a webcam to find out what she really gets up to.
See her view of the world at Flickr or follow her on her very own Twitter page.