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iPad 2. Will it also make the tea?

Feb 9, 2011

There are a lot of rumours circulating regarding the latest version of Apple’s iPad. Will it have a super-hi-res screen? Will it allow video-calling? Will it be ridiculously thin while maintaining a decent battery life?… Will you buy one?

One rumour suggests Apple may preview the new iPad 2 as early as Feb 13th. While i would love to own an iPad, i don’t need one. And this sentiment is echoed by a lot of my colleagues. It’s a nice, shiny device. An object (for some) of desire.

Will you be getting one?

One Response to “iPad 2. Will it also make the tea?”

Simon Says: February 10th, 2011 at 6:52 pm
Won’t be getting one, but might drop into an apple store now and again to play around with one and go “Ooooooh!”

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More versatile and more user-driven; that’s where the web is heading. The focus is no longer on the website, it’s on the users themselves. It’s not about what you’ve got to say, it’s all about what they want to know. And they don’t want to wait for it. They want it now and on whatever device they happen to be using – iPhones, iPads, you name it. What’s more, people expect websites to work perfectly on these devices. A few years ago, they didn’t. Now they do.

And it’s not only about written content – video rules. In 2009, YouTube racked up over 1 billion views per day. In 2010, that doubled to 2 billion, over 250 times the number it was getting six years ago. By 2013, Cisco believe 90% of web traffic will be video.

So what now for enterprise? The majority are following the consumer trend and gearing up to deliver video on the web in the shape of product demos and presentations. We’ll see more video, with higher production values and higher-bandwidth. There’ll be more interactivity too, with branching video content that gives users seamless access to the information they need.

That’s what is coming up. What’s your plan?

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