Apple have recently come under fire for appearing to track the location of iPhones, leading to valid privacy issues being raised. They assure us that any data gathered is purely for the benefit of speeding up apps that require location data in order to function, reducing this time from minutes to seconds.
The number of apps that require GPS and phone-tower location data is only going to increase. Are you concerned about how your location data may be used in the future? Apple’s response to this can be found here:
More versatile and more user-driven; that’s where the web is heading. The focus is no longer on the website, it’s on the users themselves. It’s not about what you’ve got to say, it’s all about what they want to know. And they don’t want to wait for it. They want it now and on whatever device they happen to be using – iPhones, iPads, you name it. What’s more, people expect websites to work perfectly on these devices. A few years ago, they didn’t. Now they do.
And it’s not only about written content – video rules. In 2009, YouTube racked up over 1 billion views per day. In 2010, that doubled to 2 billion, over 250 times the number it was getting six years ago. By 2013, Cisco believe 90% of web traffic will be video.
So what now for enterprise? The majority are following the consumer trend and gearing up to deliver video on the web in the shape of product demos and presentations. We’ll see more video, with higher production values and higher-bandwidth. There’ll be more interactivity too, with branching video content that gives users seamless access to the information they need.
That’s what is coming up. What’s your plan?
Darren and Lisa are our latest experts to express their point of view – and it just so happens they’re on opposing sides of the aisle. Darren believes that ideas are everything, Lisa believes it’s all in the data.
Watch Darren and Lisa go head to head as they discuss the relative merits of creativity and science. Then cast your vote in our online poll and join the debate.
Don't be out of our loop - sign up for dnxtra and we'll pop a freshly-minted e-newsletter into your inbox at regular intervals.
For our latest career opportunities, please click here or email careers@dnxmarketing.com with your CV and contact details.
Copyright © dnx Ltd 2010. All rights reserved. dnx is a limited company registered in England and Wales. Registered number 3954948.
Registered office: Unit E3 The Premier Centre Abbey Park Romsey Hampshire SO51 9DG
To access the Clients Only section of our website, please log in.