Since winning the below the line work for London Gatwick Airport back in June, they’ve been keeping us busy with a wide range of projects.
To support their summer campaign, we created a variety of promotional materials including a microsite, voucher cheque books for distribution to holidaymakers in the terminals and a 24-page e-Book packed full of details about eating, drinking and shopping at Gatwick. This was emailed out to passengers a week before they flew from the airport, giving them a taste of all the great shops and offers they could enjoy whilst at the airport.
With summer out of the door and winter fast approaching, we are now developing their Christmas campaign which will include an airport shopping gift guide, a refresh of the micro site, a new eBook and targeted email activity.
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