London Gatwick Airport is the most efficient single runway airport in the world and the second busiest in the UK. Leading up to their change of ownership, the airport has been keen to create a distinctive identity for itself.
We kicked off the process with the airport’s summer 2009 campaign, the theme for which was created by Gatwick’s above-the-line agency. Our challenge was to bring the creative to life below-the-line, with emails, a microsite and promotional materials promoting the great value parking and the retail experience including the shops, bars and restaurants.
We created a 24-page eBook, packed with handy information about refreshments and shopping at Gatwick airport, as part of an email campaign to be sent to passengers a week before they flew. The eBook highlights the great savings on offer, encouraging passengers to consider the retail experience as an integral part of their holiday and pick up some bargains.
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