I get what Lisa is saying. All we need to do is look back at the barclay card flume tv campaign which everyone raved on about. But other than it was for barclay card nobody really took away that it was actually about contactless payment methods. Great ad, great tune, beautifully done but the main aim of the ad was forgotten.
Take a look at a recent viral campaign for doritos (http://www.youtube.com/watch?v=9yjjAaT4u_U). Once again beautifully done, funny and… the product at the heart of it. Enjoy.
Darren and Lisa are our latest experts to express their point of view – and it just so happens they’re on opposing sides of the aisle. Darren believes that ideas are everything, Lisa believes it’s all in the data.
Watch Darren and Lisa go head to head as they discuss the relative merits of creativity and science. Then cast your vote in our online poll and join the debate.
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