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SITA Re-brand

How do you go about re-branding the beating heart of the world’s air transport industry? With a bold vision and the courage to make it happen.

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  • We explored lots of different ways to express the brand before settling on a solution that is modern, fluid and organic. It combines a mixture of industry and non-industry imagery with a bold, confident and conversational tone of voice.
  • The new brand experience has also been carried through to SITA's corporate website and across all internal platforms. Here, subtly moving freeforms and texture help bring the brand to life, whilst the content is presented in an engaging and intuitive way.
  • When dressed in the new brand style, once dry and conservative ads become engaging and readable.
  • The new brand has even found its way into SITA's offices around the world, helping to create vibrant, colourful workspaces that inspire collaboration and the desire to succeed.
  • When a company such as SITA decides to transform every aspect of its operations, from its portfolio of market-leading solutions and its customer support capabilities to its culture and communications, it's essential everyone knows why. Our brand storybook tells the tale.

  • The brand identity has also been used for exhibition and conference stands. The bold graphics and the short engaging and inspirational headlines combine to create a brand the likes of which the air transport industry has never seen.