Business Software Alliance (BSA)
Cracking down on pirate software
As the representative of all the major software houses, the Business Software Alliance is the voice of the commercial software industry. Software piracy is big business the BSA is in the front line fighting it. Their programmes promote copyright protection, cyber security, trade and e-commerce.
We've helped them produce a targeted regional campaign drawing businesses' attention to the risks of using pirate software and encouraging them to do the right thing and get fully licensed.
As their B2B marketing agency, we've created an integrated campaign which includes direct mail packs and postcards steering recipients to their own personalised website where they can enrol in the software management programme. All recipients are being telemarketed and a radio campaign is providing 'air support'.
