Business Objects
The world's leading Business Intelligence experts
We've been working with Business Objects' EMEA team since 2006 as their B2B marketing agency.
Our latest campaign for them stars two specially created characters, One and Zero. They’re the heroes of an illustrated book we’ve mailed out to developers, entitled “One and Zero’s Happy Day – A story for software genii”, and an innovative and entertaining website. The site includes information about Crystal Reports 2008 and the chance to buy or try the software, plus a game and the opportunity to sign up for news of One and Zero’s future adventures. Over 420 people to date have downloaded the free trial software.
Prior to One and Zero, we created and rolled out espresso briefings, a revolutionary webinar programme, and worked on a variety of on and offline campaigns, launching products, events, partner programmes and websites.
On the journey we've bagged a Highly Commended certificate at the 2007 B2B Marketing Awards for our Crystal Xcelsius digital marketing campaign. Crystal Xcelsius is a simple yet fiendishly clever bit of software that enables users to turn dull Microsoft® Excel spreadsheets into engaging interactive presentations.
Crystal Xcelsius turns spreadsheets into dramatic presentations. It's perfect for the caterpillar / butterfly treatment.
