Content doesn’t always have to be whitepapers, or executive summaries, or text based documents. Think about what the audience is going to find intersting to look at, what would make you pay attention, make your content stand out! Why not consider something like Kinetic Type? This is an animation style, which essentially uses animated words cleverly in order to relay the subject matter. Here’s one that we recently did for one of our clients to bring the explanation of what a Continuity Management Solution is: www.sungardcms.co.uk
The tools for content marketing aren’t exactly new – digital content, websites, whitepapers, webinars and so on. However, it’s the philosophy that has changed over the last year. It’s now a softly, softly approach.
Content marketing draws in prospects who are interested in a specific topic, especially those who are attracted to the richest and most engaging pieces of content. Therefore the challenge for marketers lies in understanding how to fit these pieces together and make the most of them. In other words, how do you progress your prospects along the buying cycle without their knowledge?
And you don’t have to do it alone. Media owners are falling over themselves to help present your content, so why not take advantage of the new technologies, formats and platforms they’re offering? They’ll reinforce your message and let you address your target audience in a familiar environment (all via tried and tested formats and from a trusted media brand) – and they’re also willing to deliver a guaranteed lead quota.
For example, last year we commissioned a survey for one of our clients via a third party media owner. The results were gathered into a downloadable whitepaper. The results? Over 150 high quality leads, increased brand awareness and some valuable insight into the target audience.
How can we help you?
Darren and Lisa are our latest experts to express their point of view – and it just so happens they’re on opposing sides of the aisle. Darren believes that ideas are everything, Lisa believes it’s all in the data.
Watch Darren and Lisa go head to head as they discuss the relative merits of creativity and science. Then cast your vote in our online poll and join the debate.
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I’m tired of talking heads too. Using the soundtrack of a webinar as the basis of some simple animation is much more engaging and enables you to do something different which will help you set yourslef apart from the rest.