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Torex » Creative Platform

Sep 13, 2008

New creative platform and brand proposition work

Torex provides business and technology solutions to the world’s most forward-thinking retail, hospitality, and petroleum and convenience brands helping them to excite, engage and retain their customers (and achieve a fast ROI on their Torex investment).

We were briefed to come up with a creative platform for the brand and decided to put the Torex proposition right at the heart of our thinking. We created a lock-up of Excite, Engage, Retain, Return and replaced the fourth letter of each word with a simple symbol, depicted in a colour from the Torex colour palette. The symbols were then applied to the imagery enabling Torex to ‘own’ the photography used in its marketing.

Throughout our work, we stressed the importance of attracting customers, offering them an impeccable experience every time and leave them wanting to return.

The centrepieces of our work for Torex are an elegantly simple corporate brochure with a die-cut front cover, and a complete new website www.torex.com which has been translated into four languages to date.