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Volkswagen – don’t you just love them?

Feb 8, 2011

If ever a brand has stayed true to its heritage over the years it’s this one – how does it pull it off? is it strong ownership and leadership, or clear and distinct brand differentiators that have allowed inspired marketing teams over that years to produce advertising that appeals to the consumer on so many different levels. I was shown one of their ads from the 60’s, when I started in advertising in the 80’s and 25 years later still get the same feeling of envy and awe – check out these two links:

http://www.youtube.com/watch?v=R55e-uHQna0

http://www.youtube.com/watch?v=gDgrnP-f8VY

One Response to “Volkswagen – don’t you just love them?”

Lucas Says: February 11th, 2011 at 5:15 pm
I think Volkswagen ads always leave you with a warm glow, which in turn makes you feel good about the brand. This is a difficult thing to achieve and I can’t think of many brands that can do this, but this coca-cola ad gives me the same feeling: http://www.youtube.com/watch?v=ieSzsh4hJWI&feature=related

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